The breast milk of the denominational churches.
Christmas is for the kids - how often have you heard that said? You know, when a child is born, he or she is nurtured by the mother's milk (unless there is a medical or other reason not to)for a few weeks or even months until the time is ready for them to be weaned on to more solid foods.
Fine, at Christmas, the masses gather in their local churches to listen to the Christmas message, great, but what happens next? The Pastor, Rector, Vicar, probably won't see those people again until they want their child christened, they want to get married or there's a death in the family.
What's my point? It is this, Church - it's about time you weaned your regulars onto the solid food of the Christian faith, or should I say Messianic faith. Yahushua is the Way, the Truth, and the Life, OK, so you may lose a few people from the congregation, which equals a few ££££££'s or $$$$$$' s income, but at least you won't lose your appointment for your place in the heavenly kingdom!!